La production de l’usager par les algorithmes de Netflix

Drumond, G., Millerand, F., Coutant, A. (2018). La production de l’usager par les algorithmes de Netflix. Revue Les enjeux de l’information et de la communication. 19(2) : 29-44

Abstract

This article discusses the prescription strategy of Netflix, which we propose to call the “enjoyment economy.” It describes the mechanism by which one stimulates a particular mode of consumption of contents on this service. This mechanism is based on the use of algorithms that are the basis of a recommendation system whose effectiveness is based on a coherent prescription pathway. This article explores proposals of interdisciplinary methods to provide intelligibility to algorithmic logics. The conceptual and methodological apparatus presented aims at identifying the path of prescription made by the designers of technical devices. Based on a comprehensive and critical approach, this article presents an analysis of the technical choices made by the designers and the presentation of the expected uses, which would serve to dispute and encourage certain practices among users. 

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